Packaging prop for Pincon

City-based liquor manufacturer Pincon Spirits Limited is planning alternative packaging strategies to boost sales.

By A Staff Reporter in Calcutta
  • Published 25.04.15
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Kuntal Chatterjee in Calcutta on Friday. Picture by Kishor Roy Chowdhury

Calcutta, April 24: City-based liquor manufacturer Pincon Spirits Limited is planning alternative packaging strategies to boost sales.

The company is looking to invest around Rs 6-8 crore in its bottling plant at Rajarhat to use tetrapak as a packaging material for some of its liquor brands.

Industry sources said tetrapak is a win-win proposition for both marginal spirit manufacturers and the state government as it facilitates liquor sales in small packages. The sale of liquor in tetrapaks is already prevalent in Karnataka.

"Tetrapak offers an opportunity to sell below the conventional 180ml bottles. For those spirit manufacturers who sell cheap liquor (both Indian made foreign liquor and country spirit) and do not see substantial sales in large bottles, this will be a viable option. For the state government, additional consumption will translate into an additional excise revenue," a source said.

Use of tetrapak can also curb the sale of adulterated liquor as refilling is not possible in tampered packages.

Pincon is planning to invest Rs 50 crore to acquire some bottling plants, too. "We are looking to acquire a country spirit bottling unit near Kharagpur with a capacity of 3 lakh bottles per day and another in Burdwan with a capacity of 2 lakh bottles per day," said chief operating officer Kuntal Chatterjee.