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Regular-article-logo Tuesday, 16 June 2026

ELECTROLUX TO HARDSELL ALLWYN BRAND 

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Staff Reporter Published 07.03.01, 12:00 AM
Calcutta, March 7 :    Calcutta, March 7:  Electrolux India is on a special drive to market its Allwyn brand of refrigerators with the launch of two models, Eternity and Infinity. Arun Sharma, executive vice-president of Electrolux, said today, the company has set a target of capturing a 10 per cent market share for Allwyn refrigerators in the current year as against 6.5 per cent now. A Rs 10-crore campaign fund has been earmarked for promoting these brands during 2001, he said. Electrolux acquired the Allwyn refrigerator brand in April 1999 as part of a joint venture. The Eternity and Infinity models were specially developed for Indian market at Electrolux's Stockholm design centre. These are now made at its Nandalur factory in Andhra Pradesh. Apart from incorporating the Durocool technology, the Eternity and Infinity models will have a door alarm facility, a first for Indian refrigerators, Sharma said. The refrigerators will be equipped with electronic panels which will sound an alarm if the doors are kept open beyond a certain permissible limit.    
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