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Regular-article-logo Sunday, 05 April 2026

Audi maps growth route

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JAYATI GHOSE Published 04.08.11, 12:00 AM

New Delhi, Aug. 3: German high-end car maker Audi is set to invest 10-12 million euros over the next four years to expand its product range, increase production and dealership networks in the country.

The company aims to capture 25 per cent of the premium car market by 2015. Analysts said the domestic premium car market was expected to cross 50,000 units annually by 2015 from about 15,000 units in 2010.

Car sales, which grew 30 per cent in 2010-11, are expected to grow just 10-12 per cent this fiscal, according to the Society of Indian Automobile Manufacturers.

“We will invest 10-12 million euros till 2015 to expand our presence in the country, including increasing product portfolio, dealership networks and production capacity,” Michael Perschke, chief of Audi India, told The Telegraph.

Audi has invested 18-20 million euros in the country since 2008.

Audi India, which launched its new sedan A6 today, plans to introduce the compact SUV Audi Q3 by early next year and an entry-level sedan by the end of 2012 or early 2013 to meet market demand.

Audi Q3 will take on the BMW X1 in the entry-level premium segment, said analysts.

“We have adopted a top-down approach in India and we know that there is opportunity in the lower segment where we are not currently present. We are looking at it,” said Perschke.

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