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Regular-article-logo Monday, 19 May 2025

CM launches site, gives tips for improvement

Nitish Kumar on Thursday launched a website that aims to showcase Bihar's art, culture, cinema, literature, cuisine, wildlife, personalities and archaeological sites, and the chief minister also gave suggestions on how to improve the website.

Dev Raj Published 08.06.18, 12:00 AM
A visual from the homepage of the site and (inset) chief minister Nitish Kumar launches the portal in Patna on Thursday. Picture by Manoj Kumar

Patna: Nitish Kumar on Thursday launched a website that aims to showcase Bihar's art, culture, cinema, literature, cuisine, wildlife, personalities and archaeological sites, and the chief minister also gave suggestions on how to improve the website.

The website, www.brandingbihar.com, has sections for each category, and Nitish spotted some historical errors - Mahatma Gandhi's picture pertaining to Champaran Satyagraha was wrong, and the chief minister asked the website developers to obtain the correct photograph from the state government officials.

The Telegraph could not help but notice that one of the opening visuals of the site's homepage had passed off the picture of three cheetahs as a "leopard family" at Valmikinagar Tiger Reserve.

Nitish also asked the website developers - SAUV Communications Private Limited - to showcase mirchaiyya chura (a variety of flattened rice) of Champaran and katarni rice as they are special products of Bihar and people should know about them.

"The history of Bihar has been glorious and there is a need to tell about its archaeological sites in detail for new generations," Nitish said at his 1 Aney Marg residence after launching the website.

SAUV Communications director Uday Sahay was present with his team at the launch ceremony. He explained the features of the website to Nitish. Chief secretary Deepak Kumar, development commissioner Shashi Shekhar Sharma, and tourism department principal secretary Ravi Parmar were also present.

Nitish also spoke about the work being done to develop archaeological and ecological sites across Bihar. He mentioned Raja Vishal's fort in Vaishali (where a stupa is being built), Valmikinagar Tiger Reserve (for eco-tourism) and Mahishi in Saharsa district, believed to be where the scholar Mandan Mishra debated the Adi Shankaracharya.

"You can gather information from any department," he told the developers, urging them to showcase the rich historial legacies of all the regions of Bihar in an authentic way. "This will whip up interest about Bihar... and branding will happen," he said.

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