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Regular-article-logo Monday, 06 April 2026

Monroe birthday dress fetches $4.8 million

The skin-tight dress Marilyn Monroe wore for her sultry rendition of Happy Birthday before President John F. Kennedy at a 1962 gala was sold yesterday for $4.8 million at an auction in Los Angeles.

TT Bureau Published 19.11.16, 12:00 AM
A picture provided by Julien's Auctions shows the dress worn by Marilyn Monroe at the Democrat fundraiser in New York in 1962. (Reuters)

Nov. 18 (Reuters): The skin-tight dress Marilyn Monroe wore for her sultry rendition of Happy Birthday before President John F. Kennedy at a 1962 gala was sold yesterday for $4.8 million at an auction in Los Angeles.

Ripley's Believe it or Not purchased the Jean Louis designed dress covered in sequins, the Beverly Hills-based Julien's Auctions said in a statement. With its colour matching her skin tone, the dress, which was so tight that Monroe had to be sewn into it, gave the impression she was nude.

"Marilyn Monroe singing Happy Birthday Mr President is certainly one of the most famous impromptu performances in American history," said Darren Julien, President and CEO of Julien's Auctions.

Monroe, one of the 20th century's most famous sex symbols, wore the dress as she sang Happy Birthday to You to Kennedy in a breathy performance at a May 19, 1962, fundraiser for the Democratic Party in Madison Square Garden in New York.

The star of the films, Some Like it Hot and Gentlemen Prefer Blondes died of a drug overdose less than three months later. Monroe's song was to mark Kennedy's 45th birthday, which was to occur a couple weeks later. The President was assassinated the following year.

The late fund manager Martin Zweig bought the dress in 1999 for $1.26 million at a Christie's auction, Julien's Auctions said. Zweig kept it in a climate-controlled display case on a mannequin.

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