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Regular-article-logo Friday, 16 May 2025

India-born Padda to be Lego CEO

The man who for 12 years has led Lego, the Danish company famous for its popular coloured toy blocks, will be replaced by the current India-born chief operating officer, the group said today.

TT Bureau Published 07.12.16, 12:00 AM
Bali Padda

Copenhagen, Dec. 6 (AP): The man who for 12 years has led Lego, the Danish company famous for its popular coloured toy blocks, will be replaced by the current India-born chief operating officer, the group said today.

Lego said that 60-year-old Bali Padda will take over on January 1, 2017, from Joergen Vig Knudstorp, who will head up a new entity within the group.

Padda, the current chief operations officer, joined Lego in 2002 in Enfield, Connecticut. Born in India, Padda is a British citizen.

It was not immediately clear why Vig Knudstorp, who in 2004 became the first non-family member to head the group, will be replaced. Under him, the toymaker's annual income has gone from a loss to a notable profit.

In a statement issued by the privately-held group, Vig Knudstorp said he was "very pleased to hand over the management" to Padda, adding he was "confident that we will continue to build on that close collaboration".

In March, the group said its 2015 revenue rose 25 per cent to 35.8 billion kroner, and said some 100 million children played with Lego products or used Lego materials in schools. The company, based in western Denmark, has more than 18,000 employees around the world and ranks among the world's biggest toymakers.

The growth has come from rising demand in Asia and embracing the digital era. Even as the global toy market shrank after the 2008 financial crisis, Lego bucked the trend by tying up with global movie franchises.

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