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regular-article-logo Saturday, 04 May 2024

Top representatives from Sevilla FC to visit Bangalore

Their main focus is on the Indian market since several years, starting with their involvement with LaLiga

Our Bureau, Agencies Bangalore Published 08.06.22, 02:47 PM
FC Bengaluru United to host Sevilla FC

FC Bengaluru United to host Sevilla FC Twitter/@bengaluruunited

The top executives of Spanish football club, Sevilla FC will be visiting India for the first time since announcing the partnership with FC Bengaluru United in 2021.

The executives, led by the Club President, José Castro and General Director, José María Cruz and Business General Director, Jorge Paradela, will be in Bengaluru for the course of five days, during which they will meet with top football and sports administrators and business partners to discuss Sevilla FC’s plans in India.

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Their visit to the capital city will also include tours of iconic historical and cultural spots around the city. Sevilla FC has been heavily focused on the Indian market since several years, starting with their involvement with LaLiga India’s projects like the LaLiga Football Schools, and most recently collaboration with the Indian club, FC Bengaluru United.

The Indian and Spanish sides signed a fiveyear agreement in 2021 to explore joint synergies. FC Bengaluru United, owned by Gaurav Manchanda, will work with Sevilla FC to explore grassroots and development opportunities in India, while the latter will provide the technical expertise as a club with a strong history. During the visit, FC Bengaluru United will also unveil their women's team, a step forward which has also been based on Sevilla FC's experience.

For the connection with LaLiga India’s work, Sevilla FC will be participating in a special ‘Extra Time’ event on 10th June 2022, which is a recently initiated property wherein LaLiga showcases the work being done in India in collaboration with it’s partners.

The event will also see participation from FC Bengaluru United, the Indo Spanish Chamber of Commerce and the Embassy of Spain. In the past year since signing the partnership deal, both the clubs work has been recognized at the international stage, with them winning ‘Best Internationalization Strategy’ at the prestigious World Football Summit Awards 2021.

They also recently jointly launched the ‘Football Hackathon – Data Driven Players Performance Assessment’ which is a unique opportunity to showcase effective usage of data science in professional football scouting and player performance analysis. The online hackathon will be launched during the LaLiga side’s visit to Bengaluru this week.

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