Bhubaneswar, April 23: Young artists from the applied art department of B.K. College of Fine Arts and Crafts explored their skills through creating imaginary products and coming up with various branding opportunities for the same.

As many as 11 final-year students of the department have fashioned ways for various possible indoor and outdoor advertising opportunities to promote the product.

For each of the creation, the artists have come up with samples of visiting cards, posters, hoardings, letterheads, calendar designs, newspaper and online advertisements.

Jhunu Tudu fashioned a cookware brand and designed attractive advertisements for the product. "I named my product 'Chanchal' and also put up a tagline to attract customers," said Tudu. Her tagline says "sustains against any torture".

While Lipsarani Bhuyan's also designed a paper bag for her breakfast food item "Mornspry", Manish Kumar Sahoo had interestingly packaged his brand of honey named "Queen".

Ashutosh Mallick's range of women's jewellery had the gorgeousness of a designer brand, while Amarendra Behera's packaging of cream biscuits looked attractive.

Rameswari Puhan's advertisements of a wristwatch brand seemed ready for the commercial market and Ranjita Khatua's customised ice cream showcased a number interesting flavours.

"It took each of us around two months to complete the entire creation and as it is summer time I thought of coming up with an ice cream brand. During our course of studies we were trained on various aspects of advertisement and on ways to promote our products and we have employed those knowledge while designing the brand," said Ranjita.

Their creations were also displayed at an art show titled Kalpana at Lalit Kala Akademi in the city. Head of the department Gajendra Padhi said the exhibition aimed to act as a launching pad for the students before entering into the design industry.

"The artists had put it a lot of research before finalising their products. They had met experts in the field and had discussion sessions with them. Through the process, they would learn to create interesting and appealing ways of branding various products and worked on the copywriting as well," said Padhi.

As a part of the design campaigning, the youngsters also came up with a 40-second visual advertisement. Each of the videos created for the individual products had a touch of humour and were also screened for the visitors.