She made a splash by winning a prominent beauty pageant in Calcutta last month.

Now, Guwahati girl Rajkanya Baruah has taken up a campaign for users of social media networks such as Facebook, WhatsApp and Twitter to stay safe and be vigilant against the growing menace of cyber crime.

The campaign on Facebook, which has the support of legal experts, aims to tell Internet users the steps they need to follow once they feel their security has been compromised.

Formally unveiling #ClickSafe in Guwahati on Sunday, Rajkanya said she took up the issue of cyber crime as every member of society was vulnerable to it. The campaign is also reaching out to school and college students through seminars and workshops.

Text by a staff reporter and picture by UB Photos