Don’t miss trueBrown x Chitrangda Singh’s new SS23 range, ‘Saadgi’
The collection is easy-going, simple but so luxe
Published 28.02.23, 06:36 AM
Image courtesy: Instagram
With winter drawing to a close, trueBrown has launched its new Spring Summer 2023 collection, Saadgi. This collection has been co-created by Chitrangda Singh, who is also the face of the collection. Saadgi, which means simplicity, spotlights easy-going lightweight pieces with focus on keeping things luxe with 100% cotton fabric and indigenous prints. With Indigo, Dabu, Bagru along with hand-block, the collection is chic with modern silhouettes like co-ords, dresses, kurta-pant sets, jacket-blouse-pant sets and kurta-pant-dupatta sets in sizes up to 6XL.
“It is a brand that speaks volumes about today’s traditional yet modern woman. Co-creating the designs of Saadgi was a beautiful experience as the silhouettes are easy going along with the prints and colours of the fabric, perfect for summer wardrobe needs. I am glad to be associated with such a brand that resonates with my thoughts of being modern yet rooted to our culture!” said Chitrangda.
Ms Udita Bansal, founder, trueBrowns, added, “The response we got from our first ever celebrity association with Chitrangda has been overwhelming. It is extremely fortunate that our vision, design aesthetics, and views have been in sync and that is reflected in the collection itself.”
