Jamshedpur, Sept. 19: The Marketing Association of XLRI (MAXI) has launched a new monthly magazine on marketing called Scully.
“The idea of coming up with a magazine is to inform the B-school students and corporate houses about the latest in the marketing world. The magazine will act as a forum for students to express their views on the subject (marketing). The September edition of the magazine was released recently by Sharad Sarin, a senior professor of marketing at XLRI,” said Tuhin Jain, secretary of MAXI.
The magazine has information for coffee lovers in Dubai, Philippines, Singapore, Sri Lanka and in several south-east Asian countries. The people in those countries will get their coffee with a distinctive Indian flavour as the Mocha outlets are expected to come up in the countries in early 2007.
The magazine also informs readers that two major automobile companies, Tata Motors and Hyundai Motors are planning to enter the used car market. Both the companies have initiated pilot projects. These and more such information can be found in the magazine.
“We plan to include articles written by students in the coming issues along with a slew of other format changes. The next issue of the magazine will have 50 pages and not 26, and would also cover social initiatives undertaken by marketing companies,” said Jain.
Jain added the magazine will also cover articles from alumni and faculty members of the B-school on contemporary issues.
The first issue of the magazine has sections on brand acquisitions, partnership strategies, company watch and market update.