Mango, the gateway to Jamshedpur from NH-33, will be purged of illegal hoardings and banners crowding its skyline this week.

Mango Notified Area Committee (MNAC) has decided to launch a crackdown on unauthorised hoardings and billboards of the densely populated area to beautify the area and clear the view for commuters and pedestrians.

These include all those put up by political groups and commercial agencies.

A special 10-member squad has been set up to carry out the three-day crackdown from Monday. A proposal in this regard was finalised by Sanjay Kumar, the newly appointed MNAC special officer, on Saturday.

"A three-day deadline has been set for the team to remove all illegal hoardings, cut-outs and banners. Under the provisions of Prevention of Defacement of Property Act, legal action will be taken against agencies for putting them up," Kumar said.

Special officer Kumar said hoardings installed by different political outfits and commercial establishments without permission led to loss of revenue for the civic body.

So far, 26 hoardings have been identified for removal on the entire stretch of Old Purulia Road from the MNAC office to Mango Chowk.

Several hoardings have also mushroomed at Mango Chowk - the busy intersection of Dimna Road and Old Purulia Road - that witnesses more than 2 lakh vehicles daily. Commuters from Mango use the roundabout to reach state-run MGM Medical College and Hospital in Sakchi.

A member of the crackdown team said several cluttered stretches in Mango had been identified, including Old Purulia Road and Dimna Road, for the clean-up drive.

"At some places, hoardings obstruct the view of vehicles and pedestrians, increasing the chance of accidents," a member of the MNAC special team said. "Besides blocking the view, hoardings also distract commuters," he said.

MNAC officials said installation of hoardings near hospitals, nursing homes and schools would be prohibited. The urban civic body has also identified a couple of other places to be converted as no-hoarding zones.