Ranchi, Jan. 24: The city?s airwaves are about to get better, especially for mass communication graduates.

The Frequency Modulation (FM) revolution in the city is expected to bring with it employment opportunities in radio broadcasting.

According to K.K. Goenka, vice-president of Neutral Publications, opportunities for employment would increase manifold.

?We would look out for qualified professionals who have work experience as radio jockeys. Freshers, too, can apply but they need to have training and other necessary qualifications like good voice and modulation,? said Goenka, who has the goal of making it to the number one FM channel of the state.

There are more than 300 new FM channels on the pipeline and the employment opportunities would be lucrative, as there is going to be a huge demand for such professionals.

Four companies have won bids in the city, including Neutral Publications.

The tenders were invited for four FM channels each in Ranchi and Jamshedpur and the companies have been directed by the ministry of information and broadcasting to start operations in the next 18 months or their contracts would be termed as defunct.

In Ranchi, companies such as Ad Lab, BAG infotainment, Neutral Publications and another company of the Jagran Group won the bids.

While in Jamshedpur three companies Ad Lab, Neutral Publication and South Asia got the bids.

The other companies were disqualified as each company was required to have 25 percent bidding value of the highest bidder.

In Ranchi, Ad Lab made a bid of approximately Rs 37.8 lakh.

BAG Infotainment made a bid of around Rs 37.60 lakh, Neutral Publication of Rs 64.10 lakh and the Jagran Group of Rs 36.99 lakh.

BAG Infotainment, a sister concern of BAG films, produces television programmes such as Sansani, Red Alert on Star News, as well as popular soaps like Kumkum in Star Plus.

In Jamshedpur, the highest bidders were Ad Lab, with a bid of Rs 1.21 crore, Neutral Publication of 76.10 lakh and South Asia made a bidding of Rs 52.55 lakh.