Officials at the launch of “Project Sunrise” at Kshitish Muk Badhir Vidyalaya in Ranchi on Sunday. Telegraph picture

The less privileged children of a school for hearing and speech impaired here can now look forward for better education, healthcare and nutrition.

Amway Opportunity Foundation unveiled “Project Sunrise”, a global welfare initiative for the less privileged child. Amway Opportunity Foundation, the corporate social responsibility arm of Amway India Enterprises Private Ltd, will partner Kshitish Muk Badhir Vidyalaya (School for hearing and speech impaired) in Ranchi, for three years.

S.N. Pradhan, the inspector-general of police (provision), flagged off the project today. “Project Sunrise is supported by Amway’s global corporate social responsibility initiative. One by one, it will extend to 52 such schools across the country. This project is primarily supported by Amway’s 50th year anniversary funds, where Amway Opportunity Foundation will engage partnerships with NGOs to support on-going education, healthcare (with focus on access to safe drinking water) and nutrition of these children,” said Diptarag Bhattacharjee, the Amway vice-president (east), also a volunteer of Amway Opportunity Foundation. Amway, supposed to be a leader in multi-level marketing, considers all its employees and distributors as Amway Opportunity Foundation volunteers.

Set up in 1938, Kshitish Muk Badhir Vidyalaya provides education to hearing and speech-impaired children in Ranchi. It aims to provide a better life to the physically challenged children, helping them become self-reliant. The institution provides vocational educational facilities to 90 children.

Bhattacharjee said: “We will embark on a three-year partnership with 15 such homes and NGOs working with them in eastern India to begin with. We believe that we can work together to build a brighter future for such children. At Amway, we will be glad if our small efforts make a difference to the lives of these underprivileged children.”

The project began with the presentation of water purifier, water cooler and a computer to the school. Earlier, Amway Opportunity Foundation had donated school bags, uniforms, shoes and socks to the children of Kshitish Muk Badhir Vidyalaya.