Mumbai, May 5 :    Mumbai, May 5:  The man who could say no to Urmila on screen could not say so to cocaine on the street. Fardeen Khan, who plays the lead in the steamy Pyar Tune Kya Kiya, was arrested by the Narcotics Control Bureau tonight for possessing 9 gm of cocaine. Sources said the narcotics cell was also keeping a close watch on peddlers and six other Bollywood personalities who regularly purchased drugs. Fardeen was about to purchase the drug from a peddler near Juhu around 3 am today when he was picked up, the sources said. Fardeen had visited an ATM kiosk to operate his account before purchasing the drug from the peddler, who has also been arrested. However, the deal could not be wrapped up as his card got stuck in the machine, the bureau's zonal director Ajay Ubale said. He added that Fardeen had admitted to taking the drug regularly. Each gram of cocaine, dubbed a 'rich man's drug', costs Rs 2,500. An official said possession of the drug was punishable under the Narcotics and Psychotropic Substances Act. Those found guilty could be sentenced up to 10 years in jail. The actor, producer-director Feroze Khan's son, was interrogated till late in the night on Bollywood's nexus with the drug cartel. While Fardeen was being questioned at the narcotics bureau headquarters at Ballard Pier, father Feroze visited him twice. On his second visit, Feroze was accompanied by Fardeen's friend and actor Kishen Kumar, brother of slain music baron Gulshan Kumar. Ironically, Feroze had produced Jaanbaaz, a film focusing on drug abuse. Fardeen broke down when his father arrived. Feroze left because interrogation was still going on. 'There is nothing to it,' he told reporters. Later in the evening, Feroze and Kishen spent an hour with narcotics officials. Fardeen's detention comes close on the heels of a spate of incidents - including financier Bharat Shah's arrest by the police - pointing at links between Bollywood and the underworld. Fardeen plays a photographer who withstands the charms of Urmila in Pyar Tune Kya Kiya. He was just beginning to make his presence felt on the silver screen though he had been in the industry for quite some time. He had debuted with Feroze's Prem Aggan some years ago. His second movie was Jungle, in which, too, he was paired with Urmila. The movie was directed by Ram Gopal Verma. Verma is the producer of Pyar Tune Kya Kiya.