Social media is a powerful tool in the hands of the youth. Over the years we have seen how the internet has come together in making trends, helping the world, exposing bad things and so much more. But did you know that it is also a lucrative career option that could transform your life? On the verge of launching their acting career with a brand new web series, Pankaj and Divya share how they found not only success, but also love, all on social media!
Together PJ and Divya have a fan following of over 15 million across platforms such as Moj, Instagram and YouTube. But life was not always easy for these youngsters. They came from middle class families, where career translated to security, and hence, it seemed that conventional jobs were the only way out. Owing to their consistent effort, and a lot of initial support from families, they struck out big in the world of content creation. Together they make more than most jobs could have paid at their age, and they just want to inspire the world to never give up on their dreams.
It was social media that gave this adorable couple the wings to fly. Divya says, “Social media is powerful. It does not discriminate. You don’t need to be rich, have good grades, a lot of education, or social and economic privilege to get fame here. It has opened up a whole new world of career, money and fame for the Indian youth.” PJ adds, “Social media gives us voice. We can convey so much in a few seconds and reach million at it. Earlier, a lot of careers had criteria, which can be hard to achieve for those without the means. But with content creation, it is you who decides what you want and the sky is the limit.”
PJ started with YouTube videos, while Divya with dance videos. It was a turn of fate that brought them together, creating original content together, and getting millions of hits with each video. The couple actually met while shooting their content and it was love at first collaboration. Like many other content creators, these two put in a lot of work into concepts, story and script, shooting, producing and final presentation. “All you need are passion and a smartphone”, they say, “and an attitude to never give up”.
This Indore-based couple have truly shown where hard work and determination can take you. They are fulfilling their big dreams and are currently are working on multiple offers of music videos and have a web series lined up on a popular streaming service.
