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Tom Hanks warns fans about dental plan ad featuring his AI-generated version

The Castaway actor said that AI and deepfake poses an artistic as well as legal challenge

PTI Los Angeles Published 02.10.23, 01:36 PM
Tom Hanks.

Tom Hanks.

Hollywood veteran Tom Hanks has warned his fans about a dental plan advertisement that is using an "AI version" of him.

Hanks took to Instagram over the weekend to inform his followers that he has nothing to do with the promotional campaign video.


"Beware!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it,” the 67-year-old wrote alongside a screenshot of a computer-generated image of himself from the clip.

Hanks has previously spoken about usage of artificial intelligence and deepfake technology in the creative industries on an episode of “The Adam Buxton Podcast”.

“I could be hit by a bus tomorrow, and that’s it, but performances can go on and on and on and on. And outside of the understanding that it’s been done with AI or deepfake, there’ll be nothing to tell you that it’s not me and me alone. And it’s going to have some degree of lifelike quality. That’s certainly an artistic challenge, but it’s also a legal one," he said.

Except for the headline, this story has not been edited by The Telegraph Online staff and has been published from a syndicated feed.

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