Not every day does one get to hear the Bachchan baritone deliver a 30-minute introduction to... a phone! But that’s precisely what happened while presenting the LG G4 at the NSCI Stadium in Mumbai on June 19. “The G4 has a sense of grace and beauty which is incomparable. Once you hold it, you will understand,” said Amitabh Bachchan.
Amit Gujral, marketing head, LG Mobiles India, later told t2 that the 72-year-old superstar had actually used the product. “His association with us was after he had used the product and hence it wasn’t a regular brand endorsement.” So why choose G4 over its competition? Gujral said: “In the cluttered market of Android smartphones, consumers look forward to a distinctive design, great camera (front and rear) and a vivid and sharp display. The G4, with its handcrafted genuine leather back, the world’s best F1.8 16 MP camera with DSLR-like features of ‘manual mode’ and world’s first Quantum IPS Quad HD display with loads of other unique features (like interval shot, gesture selfie, highly secure Knock Code…), it certainly sets itself apart.” Did you ask “how much”? Rs 51,000 for the dual SIM version.