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Shah Rukh Khan features in Aryan Khan’s debut ad film for Dyavol X

Dayvol X is Aryan’s luxury streetwear brand

Smera Marcia Toppo Calcutta Published 25.04.23, 03:16 PM
Shah Rukh Khan in Dyavol X advertisement

Shah Rukh Khan in Dyavol X advertisement Instagram

Shah Rukh Khan and his son Aryan Khan feature together in the latter’s directorial debut, a short advertisement video for his luxury streetwear brand Dyavol X dropped on Tuesday.

The one-minute-nine-second ad film first shows Aryan chalk out ideas on a board before giving up in frustration and painting a red line over the chalkboard. Shah Rukh walks in with his usual swagger, comes across the paint brush and picks it up before walking towards the chalkboard. The actor then paints another red line over the board, making an ‘X’ symbol on it and walks away.


Aryan first launched his lifestyle luxury collective last year on December 13 with an Instagram photo of him posing in the brand’s clothing.

“It's been nearly 5 years since the conception of this lifestyle luxury collective. D'YAVOL is finally here,” Aryan wrote alongside the photos. The collection, which drops on April 30, will be a limited release.

Aryan is also set for his first project with Shah Rukh’s production house Red Chillies Entertainment for which he completed his script on December 6, 2022. “Wrapped with the writing...Can't wait to say action,” he wrote on Instagram, announcing that the script was ready.

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