MY KOLKATA EDUGRAPH
ADVERTISEMENT
Regular-article-logo Saturday, 03 May 2025

Stop by Toile for eco-friendly fashion options

New in Town

TT Bureau Published 19.02.18, 12:00 AM

What: Toile

Where: 25A Lake Avenue (Behind Menoka cinema)

Timing: 11am to 7pm (Sunday closed)

Pocket pinch: Accessories start at Rs 500 while apparels from Rs 1,500

A pink tube well, whitewashed walls and bougainvillea flowers — Toile, the eco-friendly fashion house on Lake Avenue, looks straight out of a postcard. Owned by Farheen Bushra Rahman and Priti Jain, this is the second store of the brand after Mumbai. Done in pastel hues, the 1,100sq ft boutique stocks organic Indian fashion labels like Ka Sha, Doodlage, Kaveri, Naushad Ali, Mati and Ek Katha.The colour palette is very earthy and nude, with a hint of pop thrown in in the accessories section by brands like Akanke and Nakhrewali.     

“Our agenda is to  provide a platform for designers who deal with eco-friendly clothes and thus support sustainability,” said Farheen and Priti.

The quirky brooches, earrings, keychains and neckpieces will brighten up a simple dress. 
These colourful brooches start from Rs 600
Spring is here and that calls for some fresh shades. We had our eyes on this peach-blue ombre flowy dress by Ka Sha, paired with a tie-dye scarf. Rs 8,000

t2 PICKS 

Nothing beats this cotton top by Farheen Rahman in ultra violet with hand-stitched chilli motifs on it. 
Rs 3,500
Sheer doesn’t always have to be black. We heart this tangerine sheer crop shirt by Shreya Khurana that you can pair with a black bralette for the hotness factor. Rs 4,500
This Sneha Arora dress is super comfortable and has a quirky print too. Rs 15,120 
This embroidered jumpsuit in blue by Doodlage is a fun party number. 
Rs 8,000
There is a corner that loads stationery like notebooks and keychains. This laptop bag by Brandless is for Rs 3,500
If you swear by chemical-free cosmetics, look for Ruby’s Organic make-up products like blush (Rs 1,100) and lipstick (Rs 990).
Don’t restrict mis-match to only earrings, channel the trend on your footwear too. This pair of bee and beehive jootis by Akanke is a winner. Rs 2,490

Text: Pramita Ghosh
Pictures: Pabitra Das

Follow us on:
ADVERTISEMENT
ADVERTISEMENT