Calcutta, April 25: Urban Ladder, the online home décor company, hopes to touch the $1-billion revenue mark by 2017.

An enhanced portfolio of products across various price points and a strong service backed by technology are the key pillars to grow its business.

The company is present in 12 cities and the target is to reach 30 by the end of calendar year 2015.

"Our target is to become a $1-billion company in 2017 and also be profitable. We will focus on growth and that is why we are aggressive in funding.

"We want to clock a turnover of $100 million by the end of this calendar year. We have three master warehouses at Jodhpur, Bangalore and a third one coming up in Maharashtra. Calcutta has a delivery centre," said Rajiv Srivatsa, chief operating officer and co-founder, Urban Ladder.

Urban Ladder closed its Series C round of funding last week and had raised $50 million. It will use the funds to beef up manpower and marketing. It will launch its second television commercial at the end of this month.

The company has received an investment from Ratan Tata, who also owns stakes in Snapdeal and Bluestone.

According to Srivatsa, the Indian retail market stands at $500 billion, of which 5-6 per cent is home décor.

Home décor is estimated to touch $30 billion in 2015 in India and is growing at 15 per cent year-on-year. It is expected to touch $50 billion in 2018, of which $2.5 billion will be online. The organised market in home décor is less than 5 per cent.