AIMING BIG

Calcutta, May 11: Triumph Motorcycles, which entered the country in November, plans to capture a 25 per cent market share in the premium category by the end of this year.

The company plans to sell 1,500 bikes by 2015 and 2,000 units the following year, aiming to touch the 10,000-unit milestone in 3-4 years, said Vimal Sumbly, managing director of Triumph Motorcyles (India) Pvt Ltd.

Triumph, which entered India with 10 models, has drawn up a strategy that envisages local assembly of imported bike parts backed by a large dealership footprint for committed servicing.

“We took our time, built our strategy and policy before entering the market. In India, you cannot sell unless you have a good servicing infrastructure,” Sumbly said.

The company opened its first dealership in Bangalore, followed by Hyderabad. It is now gearing up for a presence in Delhi, Mumbai, Chennai, Cochin, Pune and Ahmedabad by April next year.

Ruling out any manufacturing plans, Sumbly said, “We have a CKD (completely knocked down) assembly plant in Manesar, which will be assembling seven models. The Adventure and Cruiser bikes will come to India through the CBU (completely-built unit) route.”

Sumbly refused to divulge the company’s investment plans.