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Start-up cheer

'As a start-up there are many aspects of business we tend to miss out on such as financial and legal compliance, governance etc'
Bookinjini uses the SaaS (software as a service) platform to enable hotels to generate direct bookings from their websites.

A Staff Reporter   |   Calcutta   |   Published 23.11.19, 07:18 PM

Bookingjini, a Bhubaneswar-based start-up engaged in online hotel booking, has raised seed capital of Rs 3 crore from Mumbai Angels Network. The firm is part of the 25 entities being incubated at Neotec Hub, the start-up incubator initiative of Ambuja Neotia Group.

Bookinjini uses the SaaS (software as a service) platform to enable hotels to generate direct bookings from their websites.

Sibasish Mishra, who completed his studies from Xavier Institute of Management, Bhubaneswar, is the owner of the company that plans to boost the revenue of boutique and small chain hotel owners by lowering dependence on online travel aggregators and offline agents whose commissions go up as high as 30 per cent.

Neotec Hub incubated the firm in January 2018. The other start-ups currently under incubation are in sectors such as healthcare, education, hospitality and real estate.

“As a start-up there are many aspects of business we tend to miss out on such as financial and legal compliance, governance etc. At Neotec Hub, we were supported by their seasoned board of mentors, legal team, finance team and got direct access to Ambuja Neotia’s existing hotel business to get the pilot done,” said Mishra.

“They also deployed PwC to create finance modelling for us. In four months, we got our business plan along with the scale-up story ready,” he said. 

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