New Delhi, March 16 :    New Delhi, March 16:  Kraft Foods, one of the largest food companies in the world, today launched Tang, its powdered soft drink (PSD), in the country. Kraft has also roped in Dabur for distribution of the orange flavoured drink. However, the distribution agreement is not exclusive. Beginning with Delhi, Tang will be available at over 20,000 retail outlets in Mumbai, Chennai, Bangalore and Hyderabad by the end of April. Initially, the product will be imported. Later, the company plans to start manufacturing Tang in the country by June, at its Rs 25-crore 6000-tonne facility being set up in Hyderabad by KJS India Pvt Ltd, a 100 per cent subsidiary of Philip Morris India. Kraft is a Philip Morris company, with more than 70 major food brands in its repertoire, including beverages, cheese, chocolates and confectionery. Giuseppe Fritella, marketing manager KJS India, estimates a 3.5 million PSD market in India. 'Our target is to capture 10 per cent of that market in the next one year,' he said. Tang will be available in a 500 gm refill pack priced at Rs 100, serving 25. Also to be launched is a sachet packet of 25 gms priced at Rs 7. Ajit Sehgal, director KJS India, said the product, has been competitively priced. Amit Burman, CEO Dabur Foods said it entered into the alliance as Dabur's hundred per cent fruit juice, Real and Tang are not competing in the same market, rather, they complement each other.