New Delhi, Aug. 18 :    New Delhi, Aug. 18:  Maxima Watches are planning to set up retail outlets across the country. Launched in 1996, the company at present enjoys 12 per cent market share in watches. It is one of the top four players in the market after Titan, HMT and Timex. Anuj Sharma, vice president marketing and sales, said: 'We enjoy 75 per cent market share in the low-level volume sales segment. But we are also planning a foray into the high end segment.' Maxima has 550 metal watches and 80 sport watches under its umbrella. It has invested Rs 6 crore to create a brand image of making lowly priced trendy watches. 'HMT made the mistake of not addressing the youth. We don't want to make the same mistake. Today, we have watches ranging from Rs 350 to Rs 2,250. We will be looking at higher categories from now on but will never ignore the established category,' he said.