New Delhi, May 24 :
Maruti Udyog Ltd is planning to bring in a new small car priced and positioned between its Maruti 800 and Zen models to take on its new rivals?Indica, Santro and Matiz. The new car will be Euro-II emission norm-compliant.
Sources on the Maruti board said the new car could be ?something that is being tested right now or an existing model?. But the in-principle decision to bring in a car positioned in the Rs 2.25 lakh-Rs 2.5 lakh range has already been taken, they added. The board will take a final decision on the model soon.
A Euro 1-compliant version of Maruti 800, slated to be out on the roads within the next few months, will still be the entry-level car in the company?s stable. At present, Maruti 800 cars cannot be sold in the National Capital Region (NCR), the largest car market in the country, because of a Supreme Court ruling which bars sale of cars that do not conform to Euro 1 emission norms.
Various Zen versions powered with 1000 cc engines, which sell for between Rs 2.9 lakh and Rs 3.5 lakh, too, will remain in the market and be positioned above the new car.
To position the new car above the existing Maruti 800 model, MUL is likely to opt for added features like power steering, side impact beams, reclining back seats, rear-window wiper and washer.
?One contender for this slot is the Cervo C small car which is popular in Japan. But it is a 657 cc car and in India buyers, for some strange reason, equate the engine capacity with a car?s strength,? MUL executives said.
The MUL board has already decided to introduce another vehicle?Wagon R wide, a two-year-old compact vehicle in the jeep category?before the end of this fiscal. The 996 cc, four-cylinder vehicle is snub-nosed and has a high roof ?which allows it to make short turns and take up little space when parked?.
The two new vehicles ?are important for our (Maruti?s) survival as a market leader, especially after the unnecessary ruckus over Euro norm compliance,? executives said.
MUL?s marketshare has been falling over the years from nearly 85 per cent in the early 1990s to 79 per cent last fiscal.
With a spate of launches of powerful new compact cars equipped with the latest gizmos by top carmakers last year, MUL?s marketshare is expected to fall further this fiscal.
As part of a bid to retain its marketshare, the carmaker had cut prices of its best seller?the Maruti 800?by 21 per cent to Rs 1.85 lakh last December to be one-up on its new rival Telco, which launched the family car Indica priced at Rs 2.5 lakh.
Maruti also introduced a stripped-down version of its Zen priced at Rs 2.9 lakh compared with the fully-loaded version?s price of Rs 3.5 lakh.
However, the company has had to take on severe competition with Ind Auto Ltd bringing out a stripped down version of its Fiat Uno and Daewoo introducing a cheaper version of its small car, Matiz.