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Regular-article-logo Thursday, 25 September 2025

LIC TO RELAUNCH JEEVAN SNEHA 

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FROM SATISH JOHN Published 17.03.02, 12:00 AM
Mumbai, March 17 :    Mumbai, March 17:  A silent revolution is on. Till recently, men could opt for additional life cover for their spouse when taking an insurance policy, an option women did not have, as it was perhaps unthinkable that the latter could provide cover for their husbands. That is now set to change. Jeevan Sneha, a life insurance plan from Life Insurance Corporation (LIC) solely targeted at women, will be revived shortly with unique riders. Confirming this, A Ramamurthy, acting chairman, LIC said: 'We will introduce the new Jeevan Sneha with riders like additional cover for spouses (husbands) and add features like cover for critical ailments generally associated with women.' Even after pegging the return at lower rates, LIC hopes to attract customers to the revived scheme by virtue of the new features. Revealing this in an interview to The Telegraph, Ramamurthy said the scheme will be relaunched soon with these 'novel features'. LIC had planned to lower the returns on Jeevan Sneha in view of the general market trend with interest rates seeking lower levels. The survival benefit option for policy holders of Jeevan Sneha was envisaged to be reduced from 11 per cent to 8 per cent, a drop of 300 basis points. Jeevan Sneha, a plan solely targeting women, is a 20-year policy offering periodic returns of sum assured and a facility to encash 20 per cent of the sum every five years till the term of the policy. At maturity, the balance sum assured would be paid with guaranteed additions and loyalty additions. It also offered the option to retain the funds with LIC, in which case benefits were incremented by 11 per cent compounded yearly. The scheme was launched in 1997. No plan to cut workforce Meanwhile, Ramamurthy said that LIC is not planning to introduce voluntary retirement scheme or downsizing its staff strength, adds PTI. The manpower in LIC is as per the requirement, he added. The corporation will enrol 24 million new policies for the current year and is aiming to settle 90 lakh claims which required 'skilled and experienced manpower'. The premium earning per employee has increased from Rs 30 lakh to Rs 40 lakh, he said.    
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