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Coca-Cola to invest $2bn in five years

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OUR CORRESPONDENT Published 15.11.11, 12:00 AM

New Delhi, Nov. 14: Coca-Cola will pump $2 billion over a five-year period into India as part of its strategy to double revenues globally by 2020.

Atlanta-based Coca-Cola’s revenues stood at $35 billion in 2010, and the company’s proposed investment in India is its largest for any country outside the US and China.

Ahmet C. Bozer, Coca-Cola’s president (Eurasia and Africa Group), said, “India is one of our most important growth markets as we work towards our 2020 vision of doubling system revenues and servings this decade. The opportunity in the packaged beverage segment is immense, and our efforts in India are focused on being the beverage of choice. If we continue to do the right things, it would not surprise me if India becomes one of the top five markets globally by the end of this decade.”

In fact, the proposed sum of $2 billion is the same as the amount invested by the company in India since it re-entered the country in 1993.

Coca-Cola said a bulk of the investments would go into enhancing infrastructure, opening new lines in bottling plants and setting up a new facility for which it has zeroed in on Karnataka.

“When we look at the opportunity India has to offer and the fact that it is the strategic market, we believe that in order to capture this opportunity, we will need to accelerate the investment and it all depends on the size and scale of the business,” Coca-Cola India and Southwest Asia president and CEO Atul Singh said.

Apart from Coca-Cola and Thums Up, the firm’s portfolio in India include Maaza, Minute Maid and Kinley Soda.

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