Mumbai, Jan 2 :    Mumbai, Jan 2:  Several years of painstaking work in reorganising cement companies in India has made Accenture (formerly Andersen Consulting) a favourite with global cement makers which are rushing to it for precious recast advice. Siam Cement, the largest cement producer in south-east Asia with a kiln capacity of 18.8 million tonnes of clinker or approximately 23 million tonnes of cement, has hired Accenture. The assignment will be handled by the consultant's Indian office. In addition to the Thai cement company, Accenture's services have been sought by a leading cement manufacturer in Saudi Arabia and another firm in Poland for revamps. This was disclosed by Sid K Khanna, managing partner (India and West Asia) at the launch ceremony of Accenture. The management and technology consulting organisation kicked off a campaign to popularise its new identity in India. 'Accenture is a word coined to connote an accent or emphasis on future, just as the firm focuses on helping its clients create their future,' Khanna said. Accenture's shift to provide consultancy services to cement companies abroad comes after the firm gained valuable insight while restructuring almost 40 per cent of Indian cement firms. Asked if the Indian cement firms have finally seen light at the end of the tunnel vis-a-vis the demand and supply, Khanna said he was not sure. However, he said the industry's fortunes are closely tied to the level of industrial growth. Cartelisation to jack up prices has never worked in the long term, he said.