A three-minute YouTube video on Chhath has become a rage in the web world by invoking the Bihari in you for the biggest festival of the state.

Chhath always had a sentimental connect with the residents of the state. Touching upon the emotional chord through the specially made video, the tourism department urged non-resident Biharis to return home and celebrate the festival of faith.

Dipped in the flavour of religious and family bonding, the video shows a youth busy on his laptop at his workstation. He then gets a call from his mother asking him to come home for Chhath.

Amid all this, a traditional folklore sung by Sharda Sinha hums in the background. Followed by this, the video shows the youth coming to Bihar from Mumbai to celebrate the festival with his family.

At the end, he is shown joining his mother and sister at the early morning arghya with the Sun God witnessing the union.

The video is sure to give goose bumps to the millions away from home and even at home.

Within 24 hours of its launch on the YouTube on Monday, the video — Kahin chhut na jaaye Chhath — garnered more than 10,000 views till Tuesday evening.

“We want to promote the festival nationally and internationally. People across the globe should know about the importance of Chhath. The video is especially dedicated to the residents of Bihar residing outside the state or the country. Chhath is all about homecoming. It gives you a reason to be with your family and soak in the colours of faith,” tourism department principal secretary Deepak Prasad told The Telegraph, sharing the reason behind the launch of the video.

The move appears to have hit the bullseye as was evident from the comments left after repeated views.

Bhak Sala, a Facebook personal blog managed by Bihar resident Rahul Raj whose page has more than 5 lakh followers, is an example.

“Most of the videos shared during festivals are either silly or too flashy. I watched the video and it was magical. The background song was enchanting. Any Bihari working in Delhi, Mumbai, Gurgaon, Bangalore and Hyderabad or any part of the world will be able to easily connect with it. Hence, I shared the video on my Facebook page. My aim was to share the feelings of missing home during Chhath. The comments suggest that many had the same feeling,” said Raj, who is working in Hyderabad as analytics manager for a pharmaceutical firm.

Like Raj, there are many who have started missing Chhath celebrations at home after viewing the video.

Kumar Nikhil, a resident of Muzaffarpur working with Accenture-Gurgaon, would be slogging on both days of arghya.

“After watching the video, my childhood memories just flashed in front of my eyes. I will be missing the rituals and the arghya this year,” said Nikhil.

The video has touched those who would be toiling this Chhath outside the state because of their leaves being cancelled at the last minute.

Mona Tripathi, a human resource senior manager with a telecommunication firm in Mumbai, broke into tears after watching the video.

“My leave was cancelled after a colleague fell ill. I am missing my mother, who has been performing the rituals every year, after watching the video. It’s so touching. I want to go home but can’t. The video just awakened the Bihari in me,” she said.