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Nike
Sports  /  Published 03.11.20

MPL Sports kit sponsor of Team India

Fantasy gaming platform Mobile Premier League’s subsidiary arm ‘MPL Sports Apparel and Accessories’ will be the new kit sponsor of the Indian cricket team for a period of three years...
By Our Bureau and Agencies in Calcutta

Arts  /  Published 05.08.20

Advertisement of motivation in an era of clicks and views

It’s an editing marvel. It’s a powerful message about unity. It’s more importantly a break from lazy thinking. Nike’s use of repurposed footage combined with clever editing has...
By Mathures Paul in

Opinion  /  Published 03.05.20

Just do it: Act now or never

When Phil Knight was casting around for a logo that would encapsulate the virtues of the sports shoes he was designing in the early 1970s, Carolyn Davidson etched one for him: ‘The Swoosh’. Legend...
By The Editorial Board in

Opinion  /  Published 10.03.19

Camouflage caps on the cricket pitch

For the third one-day international against the Australians, members of the Indian cricket team wore military camouflage caps in tribute to the CRPF and its sacrifices. Finely attuned to the temper of...
By Mukul Kesavan in

Opinion  /  Published 02.06.19

Why pick on women MPs for their clothing choices?

Sir — It is unfortunate that the actors-turned-members of parliament, Mimi Chakraborty and Nusrat Jahan, were trolled for their choice of attire after they posted pictures of their first day in Parl...
By The Telegraph in

Opinion  /  Published 29.05.19

Just did it: Nike's belated apology for gender bias

Apologies for and promises to put a stop to objectionable actions are praiseworthy, but are they not a little too late if they come only after years of discrimination have been exposed to the world? T...
By The Editorial Board in

Technology  /  Published 03.05.20

3D printed cushion for your heels

GADGET: Alphaedge 4D athletic shoes by AdidasTECH SPECS: 3D Printed midsole, with additive manufacturing and computational athlete data PRICE: Rs 27,999BEST FOR: Running, training and walkingNew shoes...
By Prasun Chaudhuri in

Sports  /  Published 10.11.19

Nike investigating training abuse allegations

Track and field is facing a painful and public reckoning with the treatment of some female athletes.Former teen running star Mary Cain's account this week of alleged physical and emotional abuse at th...
By AP in


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