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Opinion  /  Published 25.04.21

Perfectly at home: Women in ads

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By The Editorial Board in

India  /  Published 25.02.21

INS asks Google for higher ad revenue percentage

The Indian Newspaper Society (INS) on Thursday asked Google to compensate Indian newspapers for using their content and insisted that the global search giant increase the publisher share of advertisin...
By Our Bureau, Agencies in New Delhi

Science Tech  /  Published 15.02.21

It’s Google’s world we live in

About 20 years ago, I typed Google.com into my web browser for the first time. It loaded a search bar and buttons. I punched in “DMV sample test”, scrolled through the results and clicked ...
By Brian X. Chen in

Business  /  Published 20.11.20

Stiff YouTube content terms

YouTube has updated its terms of service, allowing advertisements to appear in videos from content creators that are not part of its remunerating Partner Program (YPP). Earlier, when advertisements r...
By A Staff Reporter in Calcutta

Calcutta  /  Published 04.11.20

In season of ads, slots go empty

Many outdoor agencies have gone for pay cuts and some have been forced to resort to lay-offs. A veteran marketer said the slump in outdoor advertising signalled that “brands had given a vote of...
By Debraj Mitra in Calcutta

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India  /  Published 01.11.20

Plea to deny ads to hate channels

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By Our Special Correspondent in New Delhi

World  /  Published 27.10.20

Ivanka billboards stir skirmish

In July, Ivanka Trump released a photo of herself cradling a can of Goya beans in an effort to support a Trump-friendly company facing a boycott. The photo raised concerns among ethics watchdogs that...
By Dana Rubinstein in New York

Arts  /  Published 05.08.20

Advertisement of motivation in an era of clicks and views

It’s an editing marvel. It’s a powerful message about unity. It’s more importantly a break from lazy thinking. Nike’s use of repurposed footage combined with clever editing has...
By Mathures Paul in

India  /  Published 27.05.20

Uproar over ad that stigmatises house help

Kent RO Systems, known for its water purifiers, has apologised and withdrawn an advertisement that denigrates domestic helps, among those worst affected by the pandemic-induced lockdown, following a s...
By Pheroze L. Vincent in New Delhi

Opinion  /  Published 14.08.19

Protecting consumers against misleading claims

A new consumer protection bill has been recently passed by the Rajya Sabha which provides protection to consumers against producers and sellers, especially against misleading claims contained in adver...
By The Editorial Board in


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