Essentially male

Five new collections of Peter England shirts — English Cottons, Arctic Blues, Ever Fresh, New Age and British Micro — are now available in the Northeast market. The English Cotton range of shirts, in both half and full sleeves, are made of imported cotton-rich fabrics in 22 shades and has an amazing 16 stitches per inch that ensures maximum strength.

The Arctic Blues collection promises “chill all through the summer months”. The cotton and cotton-rich shirts, in both half and full sleeves, have made their appearance in checks, stripes and solids, some of which have been enhanced with a fine sprinkling of daffodil yellow or minty green. The British Micro range for “celebrated moments” are essentially dress shirts that come in muted pastel shades with exquisite detailing.

Peter England’s New Age shirts are made of a new age fabric that has been specially treated to give it a rich lustre and to ensure that no pilling occurs. The Ever Fresh range claims to be the “freshest shirt in the world” that has undergone the Purista test, an anti-microbial treatment that works on shirts to reduce the growth of odour-producing microbes/bacteria, keeping the shirts cleaner and fresher for longer periods. All the five ranges are available at the exclusive Northeast distributor for Peter England shirts — Vishal Garments, Lakhtokia, Guwahati.

Fresh wash

Godrej Consumer Products Limited recently launched Cinthol deo soap in the market. It is a unisex product available in two variants — spice and cologne. The soap has been made keeping in mind the everyday problem of body odour. The ingredients used in the soap kill the bacteria that causes this problem and helps make one feel confident to get close and intimate throughout the day. A 75-gram pack of this soap from the Cinthol stable costs Rs 13.

Curly comfort

Kurl-on Spine Care, a unique therapeutic mattress with memory foam from the house of Kurlon Limited, an ISO 9002 company, is now available in the market. This foam is sensitive to body heat and can trace changing sleep positions quickly. It softens and flows around pressure points providing the right support at any point of time and can provide immense relief to both chronic and occasional backache. This hygienic antimicrobial, soft but firm mattress supports the back in its natural and most comfortable position.

Cream treat

Britannia double treat cream biscuit with butter and honey treat from the house of Britannia Industries Limited, is now available in the market. With wheat flour, sugar, edible vegetable oil, leavening agent, butter, salt, invert syrup, milk and milk products and anti-oxidants as ingredients, a 100-gram pack of Britannia double treat cream biscuit costs Rs 12.

Pure water

Usha Shriram Brita, part of the Shriram group of companies, recently launched its revolutionary water solution products in the Northeast market.

The tabletop Waterguard, a popular model of the company, is a storage-type water purifier that uses iodinated resin and ion exchange technology to purify water.

Specially designed for India, keeping in mind power shortage and irregular water supply, this three-stage purifier does not need electricity and can store 20 litres of water.

Waterguard takes care of physical, chemical and microbiological impurities in drinking water. Water stored in Waterguard remains germ-free and palatable upto 48 hours since bacterial re-growth does not occur. The tabletop Waterguard model is priced at Rs 3,295.

The Waterguard digital has four purification stages and a digital display, which is interactive and keeps the user informed about the status of the purifier. It also has an advanced fail-safe device that automatically shuts off the unit in case there is a problem with the purification function. It can work at low and high voltage, ranging from 90V to 270V. Waterguard digital costs Rs 7,495.

Another purifier, based on reverse osmosis technology — RevOs — has also been launched. It employs five stages for water purification and gives safest and purest water. Specially designed for Indian water conditions, with areas of high level of total dissolve solid (TDS) and hardness, the water is passed through a 0.0001 micron membrane filter. It makes the water both chemically and microbiologically safe as it eliminates pesticides, hazardous metal contaminants and waterborne disease-causing microbes. It makes saline and brackish water palatable, sweet and tasty. For further information, contact Arvind Siotia on 98640-67467 or 98640-47611.

Compiled by Pranab Kumar Nath

Pictures of four products by Pranab Kumar Nath