Guwahati, Aug. 12: A US-headquartered business process outsourcing (BPO) company has embarked on a recruitment drive in the Northeast as part of its plan to absorb 300 people from 10 tier-2 cities in the country by January.
Motif Inc., which operates from Ahmedabad in India, will recruit at least 30 people from the Northeast next week in the first phase and build on absorbing manpower from what it perceives as a resource-rich region.
"We have an immediate demand for 300 people who have good communication skills and command over English and Hindi. The Northeast, particularly, can cash in on the growing e-commerce market and the BPO industry, as its educated young force are gifted with such skills," Kaushal Mehta, founder and chief executive officer of Motif, told The Telegraph here today.
The firm has assigned recruitment consultants for the job campaign.
"The recruitment takes place here on Sunday. We will shortlist 30 from the Northeast after a series of tests. The selected people would be trained in Ahmedabad," Mehta said.
Motif currently provides multi-channel customer support, credit card fraud prevention research and analytics and back office support to 17 global clients.
"All of them are Fortune 500 companies," he said.
Founded in 2000, the firm is growing by 30 per cent and there is a demand for at least 150 people every year.
"We already have 20 people from the Northeast working our Ahmedabad call centre," Mehta said.
The BPO industry in the country is poised to grow to a $50 billion industry by 2020.
The company has a headcount of around 1,450 employees in India, and 400 at Manila in the Philippines.
Asked about its plans to invest in call centres here, Mehta said, "We are certainly open to the idea as investing in a call centre in the Northeast involves a lesser cost than say in a metro or a big city. Hopefully, we will come up with such a facility latest by 2017, as we would be requiring additional centres and a bigger workforce by then."
"An investment of Rs 9 to Rs 10 crore goes into a call centre in a tier-2 city that absorbs 300 people," he said.
