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Deepika Padukone’s new self-care brand is for women of today

The actress has launched 82°E, a line of skin-care products made using traditional ingredients

Published 15.11.22, 06:08 AM

Image courtesy: Instagram

Actor Deepika Padukone has made a special place in our hearts with her brilliant performances on the big screen. This time, she wins our hearts yet again by stepping into a new role as an entrepreneur. She has co-founded a self-care brand called 82°E (Eighty Two East)! Behind this unique name is a heart-warming brand vision. In an Instagram post that announced the launch of 82°E, Deepika wrote: “Two years ago we set out to create a modern self-care brand that is born in India, for the world… our brand is inspired by the standard meridian that runs longitudinally through India and shapes our relationship with the rest of the world. (sic)” 82°E currently promises a range of curated skincare products to begin with. We can’t wait to see what more the brand has in store for us!

— Sohini Dasgupta

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Deepika Padukone’s new self-care brand is for women of today

The actress has launched 82°E, a line of skin-care products made using traditional ingredients