“Pioneers” is a word so often loosely used that it may lose its weight, but the same can’t be said for KlarusTech. KlarusTech has become one of the most sought-after agency in the heart of Kolkata and here’s how they did it. In this last decade, India has experienced a Digital Revolution which has changed the entire marketing paradigm. The sheer paradigm shift from the traditional market to that of the Digital Market has limelighted a new question: “how can your business stand out from the rest?”.
In the case of the microbrewery industry, the demand for craft beer rose high in the last few years in Eastern India. The leading microbreweries utilised this to their advantage – using social media promotion as their primary platform and tool to create awareness and position the product among the target audience. And KlarusTech bears the crown of launching most of the reputed microbreweries in Kolkata. This digital mindset taken by the organisations didn't build overnight. It is the result of the ecosystem created by multiple digital marketing agencies across Kolkata who played a pivotal role in creating a market ecosystem and a digital Mindset change for the same. And one of the pioneers in this space is KlarusTech, a digital marketing agency in Kolkata that has been instrumental in the phenomenal response of the market’s demand and delivered scalable results.
To create this ecosystem in such a competitive market, a team of 25+ creative nerds came together and took up the challenge and ultimately they are the reason for KlarusTech being a distinguished name. While the market became competitive with time, KlarusTech stood out as a pioneer amongst the most promising digital marketing agencies in Kolkata. The team has left no stone unturned to cover the extra mile and strive to be better than the competition.
We spoke to their founder Mr Kirat Sen, who recalls that: “The path was not smooth at all! But after almost a decade of running the organization, I feel proud of my team. In terms of strategic planning, creativity & outreach, we achieved what we dreamt of! Apart from launching major microbreweries in Kolkata, god has also been kind enough and we now have a client portfolio that has all the major hospitality and lifestyle brands associated with us.”
While it is a widely known fact that the digital revolution is the future, the acceptance of the same from the clients was a real challenge for Klarustech in the initial days. There were times when they had to convince their associates that Digital & Social Media marketing is indeed essential to reach further heights. But nowadays, when launching any brand, the first thing to do is to finalise a digital marketing agency and KlarusTech is a priority preference when it comes to Digital Marketing agencies with their brilliant performance in the market.
Team KlarusTech has also set its intentions to expand its services in the Content Creation space and is already venturing into numerous mammoth projects for National brands. Going forward, they plan to explore this space more vicariously. With a vision so strong, and a spirit to endear, Mr Sen also added: “We don’t want to limit ourselves to digital space only and we are targeting to divulge into various verticals, the research of which is already going on. The winning attitude of my team and the support and advice from my associates and clients give me the courage to explore other interdisciplinary.”
With a portfolio of more than 150 satisfied clients, their achievements are worth showcasing, KlarusTech is firmly here for the long haul and to shape the digital marketing industry in the east.
The article has been published in collaboration with KlarusTech.