Started in 2015 with a boutique in Salt Lake, 1999 AD is a fashion brand that is the labour of love of designers Amita and Deepak Bajoria. Joining hands for the first time as business partners in 1999 and creating clothes for exhibitions all over India, the designers later opened the boutique and named it after the calendar year that got them together in this venture.
With an aim to create holistic wardrobe solutions for women, the label focuses on creating contemporary styles that are rooted in Indian culture and craftsmanship. Their range of casual, pret and occasionwear embodies the brand’s design aesthetics of comfort, versatility and timelessness with an essence of simplicity and minimalism.
The label’s festive edit Remuer’22: A Midsummer Dream reflects the label’s idea of elegance through simplicity. Inspired by the French word ‘remuer’ that suggests movement, the outfits in the collection are free-flowing and give a vibe of summer comfort wear.
Created in a bright pastel colour palette, the viscose-georgette and crepe easy-breezy outfits feature prints, placement work and embroidery, something that the label specialises in. The range is a statement collection of wardrobe essentials based on the idea of sustainable capsule collections for intimate festive celebrations.
Multipurpose with a capital M, the look is perfect for a brunch with friends, a lunch date or daytime festive wear. The printed georgette dress in a bright yellow tone is detailed with thread and bead embellishment on the yoke.
The peach crepe co-ord set, with a casual wrap pant and a bustier, is embellished with beads and features threadwork. A perfect addition to the multipurpose capsule wardrobe. The printed short jacket enhances the smart quotient of the look.
Perfect for an Indian ethnic look on the festive days, the viscose-georgette printed sharara set is designed with thread and bead embellishment, with scallop detailing along the hemline of the kurta. The light organza dupatta detailed with printed strips completes the look.The peach lehnga exudes elegance.
It is embellished with beads, threadwork and is complemented with a lightweight printed dupatta, designed with a scalloped border.Keep the pandal-hopping look comfortable yet head-turning in this warm yellow kaftan, designed with adjustable drawstrings on the sleeves, yoke, and sides. The leafy print all over and embroidery along the neckline add the subtle-glam touch to the outfit.“1999AD was born out of a shared dream to create wardrobe solutions for women that would allow them to express themselves through comfortable, practical and timeless styles, thus bringing out the inner leader in them. In a world where the norm is ‘out with the old, in with the new’, we celebrate the richness of Indian culture through use of threadwork and embroidery that is truly the heritage of our illustrious past. We take contemporary silhouettes that work well for women and infuse them with the elegance of Indian embroidery,” said Amita and Deepak Bajoria, designers, 1999AD.
Their daughter and marketing head at 1999AD, Abhisri, added, “Remuer, designed with uplifting and warm tones on buoyant and breezy silhouettes, allows an elegant and fearless stride into a beguiling adventure. This convivial collection empowers the wearer to remember, reinvent and remuer. Keeping up with the need for all things minimal and sustainable in today’s world, and realising the importance of more cherished intimate gatherings, we have collated a collection for this festive season that gives the wearer an edge while she feels comfortable in what she wears.”
Perfect for an Indian ethnic look on the festive days, the viscose-georgette printed sharara set is designed with thread and bead embellishment, with scallop detailing along the hemline of the kurta. The light organza dupatta detailed with printed strips completes the look.The peach lehnga exudes elegance.
Multipurpose with a capital M, the look is perfect for a brunch with friends, a lunch date or daytime festive wear. The printed georgette dress in a bright yellow tone is detailed with thread and bead embellishment on the yoke.
The peach crepe co-ord set, with a casual wrap pant and a bustier, is embellished with beads and features threadwork. A perfect addition to the multipurpose capsule wardrobe. The printed short jacket enhances the smart quotient of the look.
The peach lehnga exudes elegance. It is embellished with beads, threadwork and is complemented with a lightweight printed dupatta, designed with a scalloped border.
“1999AD was born out of a shared dream to create wardrobe solutions for women that would allow them to express themselves through comfortable, practical and timeless styles, thus bringing out the inner leader in them. In a world where the norm is ‘out with the old, in with the new’, we celebrate the richness of Indian culture through use of threadwork and embroidery that is truly the heritage of our illustrious past. We take contemporary silhouettes that work well for women and infuse them with the elegance of Indian embroidery,” said Amita and Deepak Bajoria, designers, 1999AD. Their daughter and marketing head at 1999AD, Abhisri, added, “Remuer, designed with uplifting and warm tones on buoyant and breezy silhouettes, allows an elegant and fearless stride into a beguiling adventure. This convivial collection empowers the wearer to remember, reinvent and remuer. Keeping up with the need for all things minimal and sustainable in today’s world, and realising the importance of more cherished intimate gatherings, we have collated a collection for this festive season that gives the wearer an edge while she feels comfortable in what she wears.”
