Indyloom India, that specialises in making traditional Indian handloom saris and fabrics, has come up with its new Puja collection consisting a range of Benarasi weaves. From festive day wear in soothing pastels and charming vibrant shades to evening wear in regal and classic hues, the collection displays an exquisite range. In fabrics like kora, tussore and georgette, the collection features classic designs created by Indian craftsmen, like buta work and jangla paar. The contemporary appeal makes the collection appeasing for all generations. Actress Anusha Viswanathan donned the looks.
The grass-green khadi georgette Benarasi is a trendy shade and easy to drape. The lightweight, soft fabric sari designed with complementary silver buta work is perfect as a festive day wear.
In a bright colour combination of yellow and pink, this tussore Benarasi paired with a katan silk blouse is a sure-shot head-turner. Apt for those who are planning a complete traditional look for the festive days.
A contemporary favourite, Anusha channelled a subtle-glam look in this pastel blush beige katan silk Benarasi, designed with the traditional jangla paar and meenakari detailing.
Anusha cut a soothing frame with a hint of a vintage in the muslin kora baby blue printed Benarasi sari. Perfect for a comfortable festive daytime wear, the zari and korial hand-weaving add a shimmery vibe to the sari designed with floral prints.
Anusha exuded a royal charm in the ink blue kadwa katan Benarasi. With a mix of large and small butas in silver zari and a floral border lined with pink, the look has a classic appeal to it, too.
Apt as a festive evening wear, the peacock-green lightweight katan Benarasi sari is detailed with buta work all over. The traditional design on the border of the sari and tassel in alternative dual shades add to the intricate design detailing of the sari, draped in a traditional style.
“At Indyloom India, we launch a festive collection every year ahead of Durga Puja catering to both Durga Puja and Diwali. This year, we have launched the kora collection, with designs in tussore and cotton Benarasi with rolex zari. Ikat and Pochampally are also part of the collection. The saris can be paired with blouses made of trendy materials based on pure silks and raw silks, customised with zardozi neckline from our collection. The idea was to work around the brightness of pastel shades and easy drapes preferred by today’s youth,” said Sujata Mukherjee and Somi, directors of Indyloom India.
Anusha’s Puja Days
“Puja for me is about getting dressed up, hanging out with friends around the city, pandal-hopping, eating a lot of food and clicking lots of pictures. This year, I am the face of a pandal and have a few Puja parikrama work, too, so it is going to be about work and friends this year. My neighbourhood Puja gives a different feeling altogether and I feel very happy to be a part of it every year. I try to keep a mix of styles in my Puja wardrobe, a little bit of Westerns and Indian ethnic styles. This time I couldn’t shop much because I was very busy but I try to keep it mostly Indian wear. Even in my Western outfits, I try to keep an Indian touch. Ashtami has a special place in my heart like most people. Anjali on that day and going out wearing a sari have an incredible amount of nostalgia attached to it. Lots of memories around it and I hope to create some more this year.”
Pictures courtesy: The brand
