In the heart of Kolkata, where the scent of freshly baked bread mingles with the city’s timeless charm, a new bakery is all set to draw curious food lovers and loyal Sobisco fans alike. Sobisco Fresh, the premium bakery venture by Sona Biscuits, officially opened its doors this week, marking a bold and exciting expansion for the brand that has been a staple in Indian households for over two decades
Photos: Amit Datta
While Sobisco is known for its wide range of biscuits, especially in rural markets, this latest move signals the company’s aim to make its mark in the rapidly growing urban retail bakery segment. With an average investment of Rs 20-25 lakh per store, Sobisco Fresh is currently operating nine outlets across Kolkata and nearby areas
The flagship outlet on CIT Road, Kankurgachi, spanning over 600sqft, stands as a testament to the brand’s ambitions: more space, more choices, and a fresh take on indulgence. The launch event, held on April 17 at the flagship store, was a delight to the tastebuds. Guests were treated to a curated tasting menu featuring melt-in-your-mouth pastries, rich cakes, and savoury delights like puffs and patties
