At Work: Jharcraft’s new outlet being readied at GEL Church Complex in Ranchi on Tuesday. (Hardeep Singh)

Ranchi, Oct. 21: Buoyed by the success of its first showroom, the Jharkhand Silk Textile and Handicraft Development Corporation (Jharcraft) is planning to open a second emporium at the GEL Church Complex next month.

The emporium will provide artisans and weavers the platform to exhibit their exclusive tussar silk products.

Jharcraft, a state enterprise promoting tussar silk and other local products, will target the young consumer with its designer clothes collection, lac bangles and tussar silk home linen adorned with tribal motifs.

In September 2007, Jharcraft opened its first emporium at Roshpa Tower, Main Road, giving an opportunity to artisans to showcase their products for marketing.

Jharcraft managing director Dhirendra Kumar told The Telegraph that they were dedicating the new emporium to the younger generation. “Our designers roped in from NIFT and NID are busy giving shape to the new range of clothes,” Kumar said.

Directorate of handloom, sericulture and handicraft department has taken the help of NIFT, Calcutta, NID, Ahmedabad, and Apparel Export Promotion Council, Gurgaon, to design the apparels.

There are around 4,000-5,000 artisans associated with Jharcraft at present who are working day and night to finish their new assignment for the second emporium.

There are more than 50 centres of Jharcraft engaged in cocoon rearing, silk reeling, twisting, weaving and finishing. “Many centres have been set up to promote woodcraft, dokra art, tribal paintings, terracotta work and other handicraft items,” he said.

Jharcraft also has outlets in the cities of Calcutta, Delhi and Mumbai.

Kumar added that they had also got small orders from England-based Alenkrita Associates for its products.

“Our designers have been invited by the Chhattisgarh government for silk cluster development as Jharcraft is the design consultant appointed by the Centre,” he said.