regular-article-logo Saturday, 23 September 2023

Eco-friendly lifestyle push: JSPCB and CEED jointly launch campaign on Mission LiFE

Campaign will continue as run-up to World Environment Day event on June 5

Animesh Bisoee Jamshedpur Published 14.05.23, 04:37 AM
Representational image

Representational image

A plethora of activities such as painting, cleanliness drive, human art, quiz competitions, street plays and petition signatures will be undertaken in Ranchi as part of a monthlong public campaign to nudge people towards an environmentally conscious lifestyle.

Jharkhand’s forest, environment and climate change department, the Jharkhand State Pollution Control Board (JSPCB) and the NGO Centre for Environment and Energy Development (CEED) jointly launched the campaign on Mission LiFE at a Ranchi school on Thursday.


The campaign will continue as a run-up to the World Environment Day event on June 5.

Prime Minister Narendra Modi had launched Mission LiFE (Lifestyle for Environment) in Gujarat in October 2022.

“The first day of thecampaign showcased a captivating human art activity to depict the Mission LiFE logo created by the students of Jawahar Vidya Mandir, Shyamali,” said a spokesperson for CEED.

A series of creative activities were also conducted with the students.

The Union ministry of environment, forest and climate change has decided to give a major thrust to Mission LiFE and organise a comprehensive campaign across the country in May and June in a run-up to World Environment Day.

“The key purpose of the campaign is to increase mass awareness by reaching out to one lakh people and foster a sense of responsibility towards the mission’s purpose, encourage citizens to actively participate and imbibe the values of the LiFE’s actions.

“We will be hosting painting competitions for higher class students, cleanliness drives near schools and colleges, quiz competitions, painting photo-op with students, digital activity (selfies shared on social media with the hashtag #saynotoplastic), street plays on general environmental awareness, petition signatures (near malls), and planting of trees,” a senior forest official said.

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