Mumbai, Oct 11 (PTI): Parmeshwar Godrej, philanthropist, socialite and industrialist Adi Godrej's wife, passed away on Monday night at a city hospital after prolonged illness, family sources said on Tuesday.

Parmeshwar, 70, was suffering from a lung illness and breathed her last at a South Mumbai hospital, they said adding that she has been cremated.

A multi-faceted person, Parmeshwar was also a style icon and was well connected with the who's who in the world of entertainment and business.

One of her biggest initiatives in philanthropy was joining hands with legendary Hollywood actor Richard Gere, the Bill & Melinda Gates Foundation and the Clinton Global Initiative to combat AIDS through the launch of the 'Heroes Project' in 2004.

Pakistani cricketer Imran Khan, who had been photographed in the past at the Godrejs' home, was among the first to offer tributes to her, saying he is “devastated” by the news of death of his “close friend”.

Parmeshwar had worked with national carrier Air India briefly as an air hostess and had also designed clothes for noted actress Hema Malini on the insistence of director friend Feroze Khan for a film in 1975.

Parmeshwar and Adi married in 1965, and have three children -- daughters Nisa Godrej and Tanya Dubash who are associated with the flagship company Godrej Consumer Products, and son Pirojsha who leads the group's listed realty arm.

She had teamed up with acclaimed director Shekhar Kapur to launch a production house called 'Starlight' in 2000, which was preceded by co-producing the Merchant-Ivory production 'The Perfect Murder' in 1988.

Her friends were from diverse fields. Nobel laureate Amartya Sen, in a recent book, had spoken richly about her, calling Parmeshwar a ”brilliant conversationalist” and “wonderful company”.

As the word spread about her death, microblogging website Twitter was filled with rich tributes to her.