Jamshedpur, Dec. 30 :    Jamshedpur, Dec. 30:  Nine-year-old Rohan Gupta is a bundle of energy. Since morning, he is restless as usual. But more so, because it is his birthday today and he has invited his friends to meet Dennis, the menace! He finally manages to peep into the room where preparations for the party are on. His eyes light up at the sight of the huge cut-out of Dennis on the wall and balloons and streamers in red and yellow. What's more, even the return gifts are wrapped in matching colour paper. Welcome to the age of theme birthday parties for children in the city. The popularity of these parties is on the rise. From decorations to the birthday cake and the return gifts, all of them portray a specific theme. The brain behind the 'themes' is Vinita Elijah. She 'conceptualises' these parties to suit the needs of every family. The decorations, without the return gifts, cost between Rs 650 and Rs 2,500. Vinita, who returned to the city after spending three years in Mumbai, initially sold return gift items from her home. 'It all started when I was asked to do up a 'smily' theme party for one of my friend's' daughter last year in August,' says Vinita. 'I made a khoi bag in yellow and black, wrote Happy Birthday in the same colour, put up yellow balloons and even made 'smily' badges for kids, who came to the party,' added a vivacious Vinita. That party was a hit and several parents approached her later. Shivani and Shivika, two four- year-old twins, had a 'pink-and- yellow' party at Beldih club. Two huge bunches of frosted balloons in yellow and pink and lovely pink bows adorned the walls, which gave it a girlish look. 'The kids loved the decor so much that they insisted on putting up the bow back in their room and it is still up there,' says their mom, Arti Sachdeva. Manjushree Kumar of Kadma wanted to celebrate her daughter Malaika's first birthday in a special way. So she sat down with Vinita one day to chalk out a plan. It was the 'pink' party that they agreed upon for little Malaika. Pink net turned into some frilly stuff along with pink bows, which made the decorations gel with the occasion. Sometimes, Vinita proposes the themes and at other times, the guardians themselves come up with ideas. 'I do not insist on any dress code for the parties because the parties should be a pleasure and not a pressure for the children and their parents,' says Vinita. Eight-year old Tanvi Maniktala wanted to wear a white dress for her birthday and she was celebrating it at Jubilee Amusement Park and from there sprang the theme - 'Snow white and seven colours'. 'Every kid coming for a theme birthday party wants a similar one to be arranged for his or her own birthday, too,' says Vinita. With so many parents opting for theme parties for their kids, it is clear that they are here to stay.