New Delhi, March 5 :     After an amicable parting of ways with STAR TV last August, BBC World, the news and information television channel, is going full steam to capture a larger chunk of Indian viewership. According to latest available figures, BBC World reaches some 7.5 million homes and is aiming for more. To make viewers aware of its programmes and to create a better brand identity, the channel plans to launch a major advertisement campaign and has asked several top flight agencies like O & M, Contract and others, to make a pitch. It has appointed Usha Samuels as head of its advertising sales in India. Samuels, who was earlier with STAR TV as vice-president (sales), will be based in the new BBC World office at Mumbai, which opens early this month. The channel is doubling the time of its India-related programmes from four hours per week to eight hours per week. The shows on the 10 pm slot will now be repeated at 12 noon the next day. It is bringing back popular programmes shown earlier like Land of the Tiger. Once the budget for this fiscal year is sanctioned, the channel is thinking of working out a new round of the immensely popular quiz programme Mastermind.