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Avani Soni opens up about her take on Social Media and Digital Auditions

ABP Digital Brand Studio Published 19.10.21, 05:25 PM

Casting director Avani Soni is stepped into the entertainment industry at the mild age of 20. She has worked with three hundred plus artists since then and has done the casting for several successful Dhollywood films in her career spanning more than a decade. Some of her notable works include Luv Ni Luv Storys, Chhuti Jashe Chakka, Tamburo, and many more. She is known for introducing new talents in the industry.

Avani Soni mentions that she always looks out for raw talents and never misses an opportunity to find out the "true artist". Avani recently took it to Instagram to post about the current scenario of entertainment industry. In an exclusive interview, she highlighted the points mentioned in the post about how Covid has fostered the greater use of social media and has helped attain universality. She said "Social Media has always been one of the most powerful weapons in today's age. However, Covid has made the entertainment industry use it in a more impactful manner. The increasing social media auditions over various digital platforms after physical auditions became obsolete is the first example. Actors can now audition anywhere anytime and reach the directors. They can audition for national or even international events just in the comfort of their homes. Even social media has helped to discover so many hidden talents. The followers never matter to the casting agencies but the content does. There is no substitute to Hardwork, Dedication and Perseverance."

Elaborating her post, she urged the artists to connect online and never miss an opportunity to showcase their talent. "We live in a digital era, thus why not grab all the opportunities available in the digital platform? Keep in touch with Casting Agencies and keep giving auditions from home. All the best to everyone. " she concluded.

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