Cricketer Virat Kohli's debatable on-field form in 2022 seems to have taken a toll on his brand value in 2022.
The right-hand batsman witnessed a further decline in his overall brand value to $176.9 million as against $185.7 million in 2021 and $237.7 million in 2020, as per a report by consulting firm Kroll.
Actor Ranveer Singh, who had dislodged peer Akshay Kumar to become the second most valuable celebrity in 2021, emerged as the most valued Indian celebrity in 2022, racing ahead of Kohli with an overall value of $181.7 million in 2022, up from $158.3 million in 2021.
"…Ranveer became the most valued celebrity brand in India, given his mammoth endorsement portfolio and widening global presence," its managing director for valuation services, Aviral Jain, said.
With films from the south, like RRR doing handsomely well nationally and internationally, the brand values of celebrities from Tollywood had a northward journey in 2022 with Allu Arjun ($31.4 million) and Rashmika Mandanna ($25.3 million) breaking into top 25 celebrities by brand value.
Athlete Neeraj Chopra's Olympic medal in javelin catapulted him into the top 25 with a brand value of $26.5 million, at par with badminton player P V Sindhu.
Among the women, Alia Bhatt tops the list with a huge spike in brand value to $102.9 million in 2022 from $68.1 million in 2021. The actor, who was also a part of RRR, is ranked fourth overall and is followed by Deepika Padukone at $82.9 million.
Former cricketer M S Dhoni was the sixth most valued celebrity at $80.3 million and Sachin Tendulkar was ranked eighth at $ 73.6 million.
Shah Rukh Khan, who had a successful outing with Pathaan in 2023, had an overall brand value of $55.7 million and was ranked tenth, while Salman Khan followed him with a brand valuation of $54.5 million, as per the report.
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