More than 600 recipes, 7,000 missed calls and 70 mishti shops made for an exciting sixth year of Cadbury Mishti Shera Shrishti, in association with Anandabazar Patrika and The Telegraph. The three-month-long campaign came to a close on April 23 at Acropolis mall with a two-day Cadbury Mishti Mela and a nail-biting finale of the Cadbury Dairy Milk Chocochef Challenge 2017.
On April 22, 50 semi-finalists cooked up a storm to create their Cadbury Mishtis, from which 20 made it to the finals held on the following day. Judges Sonu Koithara, executive chef of Taj Bengal, and Madhumita Mohanta, executive chef of The Lalit Great Eastern, had a tough time zeroing in on the top three. Such a sweet success was celebrated with an awards ceremony where some of the outstanding participating mishti shops were also felicitated. The star attraction? Of course, Tolly heart-throbs Abir Chatterjee and Raima Sen — the faces of Cadbury Mishti Shera Shrishti 2017.
Owners Saibal Modak, Madhuri Modak and Gitasree Modak Ghosh received the award from (l-r) Adeeba Ansari, brand manager, Cadbury Dairy Milk; Neha Sadh, media manager, Mondelez India; Deepak Bharadwaj, branch sales manager — east, Mondelez India; Sameer Yadav, branch head — east region, Mondelez International; Abir Chatterjee, Raima Sen, The Lalit Great Eastern executive chef Madhumita Mohanta and Taj Bengal executive chef Sonu Koithara. “It is a competition, so there has to be a winner. This year it is us. But I can assure you that if you go to any of the participating mishti shops, you will get a first-class experience. Thank you Cadbury and ABP for all your support,” said Saibal, the proprietor of Jalbhara Surjya Kumar Modak.
“Some battles we don’t want to end. And this is one such mishti fight. The city will get some beautiful recipes from the winning chocochefs today. I have been associated with the Cadbury Mishti campaign since 2012. And yes, we need mishtis for every occasion — not just when we are happy, but also when we are sad. Cadbury and mishti help us cheer up. Congratulations to Cadbury and ABP for making this sweetest synergy possible,” said Abir. “Every Bengali has a sweet tooth. My love affair with Cadbury started when I was a kid. This Cadbury Mishti campaign is a great creative idea. Lots of nice mishtis have been made with Cadbury through this association,” said Raima.
