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Regular-article-logo Wednesday, 07 May 2025

Platinum, or ‘Bronde’?

Some of the new, or popular words, doing the rounds in the world of fashion are power words. Not surprisingly, says www.hollywoodreporter.com, “power” and “statement” are two of them. But the newer word in the power family is “woke”.

TT Bureau Published 17.05.18, 12:00 AM

Some of the new, or popular words, doing the rounds in the world of fashion are power words. Not surprisingly, says www.hollywoodreporter.com, “power” and “statement” are two of them. But the newer word in the power family is “woke”.

The list was compiled by fashion search platform Lyst in December after analysing more than 30,000 online articles on fashion.

How “woke” is your fashion? Is it ok in the way it is looking at women? “Woke” is waking up with a jolt by smelling more than coffee. “Getting woke is like being in The Matrix and taking the red pill. You get a sudden understanding of what’s really going on and find out you were wrong about much of what you understood to be truth,” says urbandictionary.com. 

Global fashion woke up to “woke” after the US woke up to Donald Trump as President. The women marched. They wore stuff. They wore fashion that calls for change and makes women look good, feel good, in their own eyes and hearts, and probably not in Trump’s. 

On the ramp, such a sense of fashion was backed by designers like Prabal Gurung, Michelle Smith of Milly and Jonathan Simkhai. Then there was the launch of the iconic feminist Dior T shirt. Very “woke”.

Pure formal design brought some other words into being. “Athleisure” is one such, says www.telegraph.co.uk. It is a portmanteau combining athletics and leisure. So what you can wear at the gym you can also wear in the street (if it’s not sweaty enough!). Gym clothes are everywhere. Proof: Kareena Kapoor, Deepika Padukone, Alia Bhatt.      

“Groutfit” is an outfit that is grey from top to toe. It can look tres chic. Then there is “Bronde”,  which is brown + blonde. So many Indian women are, these days. 

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