Cadbury Mishti Shera Shrishti, in association with Anandabazar Patrika & The Telegraph, is back with its seventh edition, setting the stage for Cadbury Dairy Milk Chocochef Challenge 2018. See your recipe get adapted by more than 30 mishti makers across 65 outlets in Calcutta, Howrah, Hooghly, North and South 24-Parganas. This year the campaign is also travelling to places like Durgapur, Asansol and Siliguri. Here’s what you need to do...
“I have a sweet tooth, so I look forward to this campaign. I have been a part of Cadbury Mishti Shera Shrishti from the first year. It has become a habit for me. The best part is that no matter how old you are, you will love this fusion of Cadbury chocolate and Bengal’s favourite mishtis,” said Tolly star Abir Chatterjee.
“I’m always in love with Cadbury. It’s even more delicious when combined with mishti. Cadbury Mishti Shera Shrishti gives everyone the opportunity to taste both at one go. Being one of the faces of the campaign, it’s a moment of happiness and honour for me,” said Tolly actress Payel Sarkar.
The final round of Chocochef Challenge 2018 will be held on April 20 at Acropolis. Fifty shortlisted participants will prepare their Cadbury Dairy Milk recipe, to be judged by a panel of culinary experts.
Text: Malancha Dasgupta
