Sephora, a beauty brand and one of the largest beauty retailers in the world, opened their new store in January in South City Mall. It is being called a "beauty destination". The store comes with "experiential makeover zones". Beauty experts at the store will guide every visitor to choose the best product. On offer will be a large range of the best international brands of cosmetics, including Sephora’s own line.

The store will cater to "basic beauty enthusiasts, the young crowd looking for new beauty trends and evolved customers who know what to buy and approach such products", Vivek Bali, Chief Operating Officer, Sephora India at Arvind Beauty Brands, has said in an interview.